During MLB All-Star Week in New York City, Mastercard expanded its long-standing support of Stand Up To Cancer beyond the ballpark and into the skyline. At Hudson Yards, fans gathered for a public All-Star Game viewing experience that brought together community, culture, and cause. As night fell, hundreds of synchronized drones rose above the Hudson River, transforming the sky into a canvas of light, revealing powerful messages and Stand Up To Cancer iconography in a moment designed to unite the city in hope and action.
Production included FAA airspace coordination and permitting; multi-agency safety planning across Hudson Yards and the Hudson River corridor; drone choreography design and animation; flight path engineering and environmental contingency planning; original sky-mapped creative development optimized for 360-degree city viewing; and on-site launch and command operations. The program also included the design and deployment of a custom social AR filter, allowing fans onsite and at home to participate digitally, extend the message across platforms, and amplify awareness in real time.
