Flash Forward is a pop-up photo booth experience designed to help people reimagine retirement in a more personal and emotionally resonant way. Debuting at the Aspen Ideas Festival, the installation invited participants to take a photo, answer a small set of reflective questions, and receive an AI-generated image and narrative depicting their future life in retirement.
Production included UX design and app development, physical booth design and fabrication, on-site hardware and camera systems, AI image generation workflows, narrative logic, inclusivity and bias testing, and real-time output delivery. The experience used generative AI to create tangible, human-centered moments, allowing Prudential to shift the conversation around retirement from abstraction to something visual, relatable, and immediate.
The Wall Street Journal, Marketers Are Putting More Content and Quality Control in the Hands of AI
