Cash Court, a New York Lottery ticket game was brought into the real world by giving New Yorkers the chance to literally shoot for cash. In partnership with the City of New York, a custom basketball hoop was installed on a neighborhood court, engineered to dispense real coins and bills when players made a shot.
The backboard was built from scratch to authentically match NYC’s iconic metal hoops while concealing a custom money-dispensing mechanism controlled remotely to vary payouts based on shot difficulty. Hidden cameras captured genuine reactions as money poured from the hoop, and the stunt was turned into a short film distributed across NY Lottery social channels, blending street-level surprise, engineering, and playful reward.